I'm not convinced that tagvertising will work. I certainly don't think a commercial tag cloud where an entire site is simply paid tags makes much sense. I'm wondering, though, if it makes sense to have ads on TagMan
. Advertisers could buy tags and their ad would be displayed during the game while someone is guessing letters. I'd want the ads to be intrusive enough to catch people's attention but not so intrusive that they'd hinder gameplay. I'm going to try an experiment. I'll upload ads from my search engine marketing clients
and will track the results
. This will help determine a CPM or CPC value for these sorts of ads. If the ads don't yield good results for my clients, I won't sell them to advertisers. I never planned on commercializing TagMan. This is just one of those random thoughts that materialized a couple of days ago. I might not run ads even after this experiment. Post a comment if you'd like to answer any of these questions:
- Would you buy ads on TagMan?
- What size ad would command attention but not hinder gameplay?
- Should ads be sold per game version (Technorati, Flickr, etc) or per tag?
- Should ads be sold on a CPC, CPM or fixed (perhaps monthly) fee basis?
- How much should I charge for ads (per tag and/or per game version)?
- What minimum traffic stats would a potential advertiser want to see before purchasing?
- Would ads somehow spoil the game?
If the ads were sold on a tag basis and advertisers purchased tags relevant to their site, the ads would have the dual benefit of serving as a hint for the game. That might be kind of cool.Technorati tags: technorati, flickr, tagvertising, tag cloud, tags, tagging, advertising, marketing