Thursday, September 28, 2006

Is SMO SEO for Web 2.0?

Is SMO to web 2.0 what SEO is to web 1.0? Since my last post about StumbleUpon traffic, I've come across this excellent post, 5 Rules of Social Media Optimization (SMO), written by Rohit Bhargava. These rules have since been expanded to a list of 16 by a group of bloggers. Lee Odden has posted a comprehensive summary, New Rules for Social Media Optimization. In keeping with rule #11 "Be real" (posted by Cameron Olthuis via Introduction to Social Media Optimization), I suggest:

#17 Make it fun!

When you think of the word "social" in relation to an offline activity, doesn't the word "fun" come to mind? I think that the "fun" should be translated online. SMO is not about optimizing for algorithms, it's about optimizing for people. People are fun. If they're not, well they're no friends of mine. (Sidenote: I just found myself humming, "We can dance if we want to, we can leave your friends behind. Cause your friends don't dance and if they don't dance, well they're no friends of mine." Geez, I must be a man without hat). Here's an example of the kind of fun you can have with web 2.0:

TagMan | Play a Hangman Game with Flickr, Squidoo, or Technorati Tags

Play a game. Have fun! And then tell me, is "Make it fun!" a good candidate for the 17th Rule of Social Media Optimization?

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Monday, September 11, 2006

StumbleUpon Traffic

I've been reading the SEOmoz blog lately. It's an interesting intersection of SEM and web 2.0 thoughts. Shortly after reading Rand's entry, StumbleUpon's Fantastic Ability to Drive Traffic, I noticed a little bump in my server log files from StumbleUpon. Here's the data MTD, unique visitors who found the TagMan game via StumbleUpon:

9/01: 1
9/02: 1
9/03: 3
9/04: 151
9/05: 12
9/06: 14
9/07: 10
9/08: 15
9/08: 3
9/10: 6

No, that's not much traffic, but that's still ~200 people who found the TagMan game. That's more than 0 and it's all free traffic. The question, then, is how to cultivate traffic from sites like these? Or, perhaps it's better not to do so and to simply continue to create good content, tools, games, etc. and presume that the various social bookmarking sites will eventually drive traffic. I bet there are quite a few people thinking about using these sites for marketing purposes. I'd be wary of doing so, though. I suspect users of these sites are clued in enough to know what's spam and what's genuine. Still, I bet there are tactics to increase the likelihood of gaining traffic from these types of web 2.0 sites without bordering on spamming.

The interest in web2.0 / social bookmarking / folksonomy / tagging sites like StumbleUpon and reminds me of the buzz surrounding Firefly in the mid-1990s. Perhaps effective collaborative filtering has finally arrived, albeit with much less fanfare. Note that while StumbleUpon helps you find new websites, a game of TagMan allows you to stumble upon new tags you might not otherwise have found. ;-)

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Friday, September 01, 2006

Blog Day 2006 Retry

Yesterday on my other blog, I posted about Blog Day 2006 Search Marketing Blogs. Technorati didn't pick up the post. Yes, I did manually ping and verified that Technoratibot hit my server. Technorati appears to be dropping all of my recent posts from Apogee Weblog. Please refer to my original Blog Day 2006 entry. Also, I notice that BlogsNow is doing a nice job picking up on the BlogDay meme.

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