Sunday, December 31, 2006

Testing Alternative to Technorati Tags

I've been thinking lately that I've been creating too many links for the benefit of Technorati. I'm testing Apogee Tags, an alternative to Technorati Tags. Instead of using tags like:

I'm going to start using tags like:

I'm using the following rewrite rule in the .htaccess file in the /tagman/ directory for my firm's Apache web server to accomplish this:

RewriteRule ^tag/(.+)$ /tagman/tagsummary.php?tag=$1

I've studied the Technorati tags help page and the microformats rel-tag page, so this should all work fine. If it does, I'll no longer use Technorati tags in blog posts. Each TagSummary page will include links for tags for Technorati, Flickr, Squidoo and These are the web 2.0 sites that I've created TagMan game versions for. Here are the test tags (try them to see the tag summaries):

I hope this works and Technorati picks up these tags! These tag summaries should then be useful for both tagging blog posts and also for creating a useful page to explore tags across multiple web 2.0 sites.

Monday, December 18, 2006

You Are Time's Person of the Year! Huh?

Did Time magazine run out of ideas? You are the Person of the Year! (Found via Micro Persuasion and Read/WriteWeb.) The story talks about Facebook, MySpace and YouTube among other sites and uses the term "web 2.0" repeatedly. Odd, though, for the story to say, "Web 2.0 harnesses the stupidity of crowds as well as its wisdom." You are the person of the year! You are stupid! Huh? Also, doesn't it seem kind of funny to have a YouTube photo essay? Shouldn't that be a video? ;-)

BTW, haven't blogged here recently as I've been busy with my search engine marketing blog which is now a part of 9rules. Also, this silly Ted Leonsis SEO contest is almost over. Anyway, since you are the person of the year, kick back and enjoy a game of TagMan:

web 2.0 tags game

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Saturday, December 02, 2006

Ted Leonsis SERP Update

Ok, so I've reluctantly joined this SEO contest. Read my rationale via Ted Leonsis SEO Contest is Misguided. Since the contest ends in about 30 days, I think my Ted Leonsis Squidoo lens will have the best chance of doing well in the SERPs in that short of a timeframe. Since I'm joining the contest late, I'd be happy just to get into the top 10 on Google for this SERP: ted leonsis. I'd like to bump some of the negative SEO URLs and replace it with one that's positive about Ted Leonsis. Here's a snapshot of the current top 10 on Google:
  1. AOL | Who We Are | Who's Who | Ted Leonsis
  2. Ted's Take
  3. Ted's Take - AIM
  4. Ted Leonsis - Washington Capitals
  5. Ted Leonsis - Wikipedia, the free encyclopedia
  6. Ted Leonsis
  7. iMedia Connection: Q&A with AOL Vice Chairman Ted Leonsis
  8. Ted Leonsis: Uber SEO or About to Have A Reputation Management ...
  9. Ted Leonsis: See what people are saying right now on Technorati
  10. » Blog Archive » Ted Leonsis is an SEO, too
As of right now, then, search results #6, #8, #10 are SEO plants. Want to help me help Ted Leonsis and possibly win cash for Blackbear United Football Club? Please link to my Ted Leonsis Squidoo page. Cut-and-paste the html code in this box for an example:


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Friday, December 01, 2006

Ted Leonsis SEO Contest is Misguided

While I respect many of the search marketing industry veterans participating in the Ted Leonsis SEO Contest, such as Michael Gray (aka Graywolf) and Todd Malicoat (aka Stuntdubl), I think the whole thing is a bad idea. Why? I worked as a software engineer at AOL from 1995 to 2001. While I can't claim to know Ted Leonsis personally, I knew him from the company-wide meetings. He delivered terrific speeches which always motivated the AOL employees. I remember one meeting where he produced a video montage to get everyone excited about facing the competition. Keep in mind that in the mid '90s AOL was a distant third behind Prodigy and Compuserve in online services. Anyway, one of the clips from Ted's video was the last few minutes of the US-USSR hockey game from the Olympics when the US, as severe underdogs, beat them. The guy next to me was in tears - it was that moving. Anyway, I think Ted Leonsis is one of the good guys. I don't like to see the SEO community bashing him. No, he certainly doesn't need me to stand up for him, but I'll participate in this Ted Leonsis SEO contest. The contest page states:
I guess there are only two rules in play here. The first is that if either myself or Graywolf wins, we will donate the money to St. Jude's Children's Hospital. Anyone else can take the cash if they win. The second rule is you must link back to this page so I know who is eligible to win the loot.
Maine soccer clubIf I win, I'll donate the $500 to Blackbear United Football Club, a not-for-profit 501c3 youth soccer organization that develops soccer players aged 5-18. My brother is the club's director. I like to donate to organizations I'm familiar with. Notice, too, that this contest is called "It's A Very Ted Leonsis Christmas" SEO Contest. You might as well do some Christmas shopping while you're here. Shop from our clients or buy Christmas Gifts from Maine (that's a Squidoo lens). Check out my Ted Leonsis Squidoo lens. Or, forget about this whole Ted Leonsis SEO nonsense and play a game of Squidoo TagMan!

BTW, reading the Washington Post article which appears to have sparked the strong reaction in the SEO community, I don't see what the big deal is. The fact that a CEO wants to learn about and engage in SEO is a good thing. The information in the article is a bit clumsy but that's often how it is when a reporter is pulling together notes from a conversation they've had. I wonder what Ted Leonsis thinks about that article. He posted his reasons for blogging awhile ago and I think it'd be commendable if more executives engaged the blogosphere.

Update: Stuntdubl linked from his original Ted Leonsis post (so I'm linking back).

Update2: If you want to help, please read Ted Leonsis SEO Contest | Request for Help. Thanks.

Update3: Now, I can see going after Jason Calacanis. Not Ted Leonsis.

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