Wednesday, January 10, 2007

Technorati Taggiversary

Technorati logoTechnorati's been using tags for two years now. Happy Taggiversary to you, Technorati! Their founder, Dave Sifry, explains that his company is "increasingly going beyond blogs to present to you the best of the Live Web, no matter what the media type might be. Because of our changes, tags are a better way than ever for citizen publishers of all kinds to categorize their work, making it all the more visible to people who want to find their stuff." Accordingly, they've updated their tag pages. While it's cool to track all this different information in various formats (blogs, images, video, etc), the interface is a bit confusing and cluttered. I don't know how most people use it, but I like to use Technorati to find information on blogs. Now, to get to the blog posts, you need to click on the "Blogs" tab on a tag page. It's easy to miss that. I count seven tabs. I wonder how many people actually click on those tabs - and which ones.

I've switched from using Technorati Tags to Apogee Tags for my blog posts. It's cool that Technorati supports tags other than their own. I've been impressed with the responsiveness of Dave Sifry. I've seen him answer questions via blog comments beyond his site and Technorati's. When I was working on Technorati TagMan, Niall Kennedy (no longer with the company) answered some questions I had and helped me improve the game. I wonder if 2007 will be the year Technorati gets gobbled up by a bigger firm. Google? Yahoo? Microsoft? How about AOL?

I've updated TagBuildr which creates Apogee Tags for use in blog posts. Each Apogee Tag is a TagSummary. The goal is not to keep people on my site. Rather, it's to provide a starting point to explore a given tag across multiple web 2.0 sites: Technorati, Flickr, del.icio.us and Squidoo. So that the tag pages don't look too dull, I'm grabbing a few Flickr photos if they exist for the tag. Try a couple of example tags to get an idea:

apogee-web-consulting.com/tagman/tag/dave+sifry
apogee-web-consulting.com/tagman/tag/niall+kennedy
apogee-web-consulting.com/tagman/tag/mybloglog
apogee-web-consulting.com/tagman/tag/yahoo

Note that, when Technorati is slow, it can be faster to get from a blog post to the Technorati list of blog posts via Apogee Tags than Technorati Tags. Compare these two paths:
  1. Click on Technorati Tag in post > Wait for Technorati Tag page (with ads) to load > Click on Blogs tab > Arrive at Technorati blog posts page for a given tag
  2. Click on Apogee Tag in post > Don't wait long for page with only up to a few Flickr photos to load > Click on "Read posts tagged" link for tag > Arrive at Technorati blog posts page for that tag
So, if you use Technorati Tags in your blog posts, consider trying TagBuildr to generate tags. Happy Taggiversary!

Apogee Tags: , , , , ,

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