Now that the Million Dollar Homepage has sold all of its pixels, it appears that interest in pixel advertising is waning. I wondered if there'd be a renewed interest in pixel ads due to pixel advertisers looking for other pixel pages for advertising opportunities. From my research, that doesn't appear to be the case. The trend I do see, though, that could be a viable use of pixel ads for the long term is to use small pixel blocks instead of or as well as more conventional advertising choices such as Google AdSense. I've updated the
pixel ads information page to reflect this change. I'll also be updating my
Squidoo Pixel Ads lens to reflect this trend.
When I last blogged about
pixel advertising traffic levels, sites like
SmashMyViper.com were doing quite well. Back then, they were delivering ~23 hits/day which has since dropped off to ~5 hits/day. In December, they were sending ~47 hits/day. You could argue that the drop in hits to my firm's site is due to SmashMyViper.com selling more pixels. As the site has become more crowded, my firm's ad is being lost in the clutter. That's valid, to some degree. However, I found that with MDHP (Million Dollar Homepage), the traffic did quite well even as the site filled up. Plus, as the press periodically recycled the story, the MDHP traffic would surge as would clicks from my ad. Here are the unique hits from MDHP over time:
Sep: 138 (bought ad on 9/26/05)
Oct: 423
Nov: 152
Dec: 296
Jan: 665 (renewed interest in press)
Feb: 100 (through 2/6/06)
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Sum: 1774
I bought $200 worth of pixels from Alex Tew. So far then, this works out to $200/1774 clicks = $0.11 per click. I'll take that, considering the minimum bids on Overture / Yahoo! Search Marketing are $0.10 these days. I expect there to be periodic interest in the MDHP so this CPC (cost per click) will only go down. For a fixed cost of $200 and no worries about click fraud, this was a pretty good deal. However, I don't believe it's worth buying new pixel ads on a site that's simply a MDHP clone. I suspect, though, that pixel advertising will find its niche. Read the
pixel ads page on my site or my
pixel ads lens on Squidoo and you'll see what I mean.
Oh, before you do that, though, try a game of
Squidoo Tagman. >8-)
Technorati tags: pixel ads, pixel advertising, internet marketing, alex tew, mdhp, million dollar homepage, million dollar home page, squidoo, click fraud, clickfraud