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Wednesday, February 08, 2006

Pixel Ads Case Study Update

Now that the Million Dollar Homepage has sold all of its pixels, it appears that interest in pixel advertising is waning. I wondered if there'd be a renewed interest in pixel ads due to pixel advertisers looking for other pixel pages for advertising opportunities. From my research, that doesn't appear to be the case. The trend I do see, though, that could be a viable use of pixel ads for the long term is to use small pixel blocks instead of or as well as more conventional advertising choices such as Google AdSense. I've updated the pixel ads information page to reflect this change. I'll also be updating my Squidoo Pixel Ads lens to reflect this trend.

When I last blogged about pixel advertising traffic levels, sites like were doing quite well. Back then, they were delivering ~23 hits/day which has since dropped off to ~5 hits/day. In December, they were sending ~47 hits/day. You could argue that the drop in hits to my firm's site is due to selling more pixels. As the site has become more crowded, my firm's ad is being lost in the clutter. That's valid, to some degree. However, I found that with MDHP (Million Dollar Homepage), the traffic did quite well even as the site filled up. Plus, as the press periodically recycled the story, the MDHP traffic would surge as would clicks from my ad. Here are the unique hits from MDHP over time:

Sep: 138 (bought ad on 9/26/05)
Oct: 423
Nov: 152
Dec: 296
Jan: 665 (renewed interest in press)
Feb: 100 (through 2/6/06)
Sum: 1774

I bought $200 worth of pixels from Alex Tew. So far then, this works out to $200/1774 clicks = $0.11 per click. I'll take that, considering the minimum bids on Overture / Yahoo! Search Marketing are $0.10 these days. I expect there to be periodic interest in the MDHP so this CPC (cost per click) will only go down. For a fixed cost of $200 and no worries about click fraud, this was a pretty good deal. However, I don't believe it's worth buying new pixel ads on a site that's simply a MDHP clone. I suspect, though, that pixel advertising will find its niche. Read the pixel ads page on my site or my pixel ads lens on Squidoo and you'll see what I mean.

Oh, before you do that, though, try a game of Squidoo Tagman. >8-)

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Blogger Fritz said...

See my way pixel site. Its the bestt! The rest are for L4MrZ. They suck. I rock!! Woo hoo!

Sorry, I got carried away. I didn't see any pixel site spam on this post yet so I thought I would provide some :-) Your Squidoo pixel ads page -- wish I had found that earlier. The SmashMyViper one isn't too bad. I hope he makes enough to at least pay for his ruined car. It's been running for over two months now and received good press, but $6000 doesn't sound too promising.

Thanks for dropping by Cyclelicious.

Mon Feb 13, 02:56:00 PM EST  
Blogger Richard said...

LOL. Thanks for the laugh, Fritz. Nice.

Wed Feb 15, 10:04:00 AM EST  
Blogger Exivus said...


I would have e-mailed you this question; I just can't find your e-mail address on the site, so pardon my ignorance. =)

I enjoy your articles that you have written and they seem to be very inciteful and I certainly agree with much you have noted.

I would like your opinion on an my idea. I like the idea of the MDHP site, however I think the only thing that makes it timeless is the fact that it was the first to do it. I've always thought that it was junky and dirty, and I always thought that someone could do it right, as a personal experiment and achieve a similar goal.

So I set out to fix the two things I don't like about that site, or any other site:

One to keep it up for the rest of my life, and beyond. And two, to make sure each piece is a top-quality logo. So I created

I would love to know your opinions on it, certainly given the nature of your comments on this February 8th entry.


Wed Feb 15, 01:38:00 PM EST  
Blogger Richard said...

Exivus, I appreciate the fact that you left a thoughtful comment rather than pixel site spam. I'll take the time to look at your site and will get back to you with some thoughts.

Fri Feb 17, 10:37:00 AM EST  
Blogger Exivus said...

Thanks, I do appreciate your thoughts, and your blog's analysis of what's going on. Very insightful and effective.

Sat Feb 18, 03:45:00 PM EST  
Blogger Richard said...

Exivus, rather than post lengthy comments, I've posted some thoughts as a new blog post about pixel advertising.

Mon Feb 20, 10:12:00 PM EST  
Blogger NexusoftheUniverse said...

Hi Fritz, I am inpressed by your ubaised reporting on Pixel Ad sites. I would like to get your take on this site: Thanks a million

Mon Mar 20, 05:42:00 PM EST  
Blogger NexusoftheUniverse said...

This post has been removed by a blog administrator.

Mon Mar 20, 05:43:00 PM EST  
Blogger NexusoftheUniverse said...

This post has been removed by a blog administrator.

Mon Mar 20, 05:44:00 PM EST  
Blogger Richard said...

Nexus, Fritz can be found over at Cycle-icious, a blog related to bicycles.

Mon Mar 20, 07:30:00 PM EST  
Blogger Web2earn said...

Nice blog topic,

I have to agree - pixel ads were amazing for a short period of time - it's just like when you date someone new :D Everything's bright and shiny at first, and the emotions surpass logic, but soon after interest and CTRs drop down...

Still, pixel ads were and still are an amazing Interent story, which i was glad to be part of.


Michael Rad – online moneymaking opportunities

Mon May 01, 02:36:00 PM EDT  
Anonymous Roger said...

Check out my pixel advertising site. It's the millionhomepage redux in flash -

Tue May 12, 09:45:00 PM EDT  

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