Pixel Ads Case Study Update
When I last blogged about pixel advertising traffic levels, sites like SmashMyViper.com were doing quite well. Back then, they were delivering ~23 hits/day which has since dropped off to ~5 hits/day. In December, they were sending ~47 hits/day. You could argue that the drop in hits to my firm's site is due to SmashMyViper.com selling more pixels. As the site has become more crowded, my firm's ad is being lost in the clutter. That's valid, to some degree. However, I found that with MDHP (Million Dollar Homepage), the traffic did quite well even as the site filled up. Plus, as the press periodically recycled the story, the MDHP traffic would surge as would clicks from my ad. Here are the unique hits from MDHP over time:
Sep: 138 (bought ad on 9/26/05)
Jan: 665 (renewed interest in press)
Feb: 100 (through 2/6/06)
I bought $200 worth of pixels from Alex Tew. So far then, this works out to $200/1774 clicks = $0.11 per click. I'll take that, considering the minimum bids on Overture / Yahoo! Search Marketing are $0.10 these days. I expect there to be periodic interest in the MDHP so this CPC (cost per click) will only go down. For a fixed cost of $200 and no worries about click fraud, this was a pretty good deal. However, I don't believe it's worth buying new pixel ads on a site that's simply a MDHP clone. I suspect, though, that pixel advertising will find its niche. Read the pixel ads page on my site or my pixel ads lens on Squidoo and you'll see what I mean.
Oh, before you do that, though, try a game of Squidoo Tagman. >8-)
Technorati tags: pixel ads, pixel advertising, internet marketing, alex tew, mdhp, million dollar homepage, million dollar home page, squidoo, click fraud, clickfraud