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Tuesday, January 31, 2006

AdSense, Tagvertising or Pixel Ads?

It's interesting to see new advertising platforms being developed to replace or supplement Google AdSense ads. Pixel advertising began with the Million Dollar Homepage as an entire page full of pixels. Now, sites are using smaller pixel blocks as ad space on a page with actual content. See Fosfor Gadgets and Brad Fallon's site as examples. With all the interest around web 2.0 tags, companies are trying to commercialize tag clouds. See the TechCrunch post ZoomTags and Commercial Tag Clouds for the latest examples.

I don't think commercial tag clouds will work. I'm not even sure that pixel ads will survive in the long run. In the short run, however, they're working for 2 reasons: they're visually interesting (or distracting but they draw your attention) and their cost is small and fixed. A PPC (pay per click) tag cloud won't fly. Advertisers don't even trust Google and Yahoo! to solve the clickfraud problem. A startup trying to commercialize tags isn't going to engender confidence. If tag clouds were sold on a fixed cost basis, that might work. If I were marketing ZoomTags, I'd start out with a trivial fee to attract advertisers and would increase fees based on demand. For example, maybe I'd charge $10/month during a beta period. Those fees could grow once a large pool of advertisers and publishers had signed up. I suspect advertisers looking for new ways to advertise online might test such a program. Not a new PPC platform though. Besides, Yahoo! already offers tagvertising, albeit not explicitly.

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11 Comments:

Anonymous Anonymous said...

I agree with you on most of what you say. However I don't see how a "monthly fee" could be handed over to the sites that "affiliate" the tag cloud. PPC has its risks no question, but it's easy to account for and share revenue.

Tue Jan 31, 11:21:00 AM EST  
Anonymous Anonymous said...

We have a simple, no frills implementation, focussed on Web2.0 companies.

Web2.0 companies have started signing up! The Web2.0 Million Dollar Homepage.

We also have a post titled
Do we really need a Million Dollar Homepage focussed on Web2.0?

Tue Jan 31, 04:20:00 PM EST  
Anonymous Anonymous said...

These web 2.0 MDHP guys (the previous comment) are spamming their way out whenever they have a chance. Perhaps they should know that spamming, whether blogs or by email, it really isn't web 2.0 at all. But then again, placing ads on a pixel page -copycat or not- isn't web 2.0 at all either. Give it up!

Wed Feb 01, 04:49:00 AM EST  
Blogger Richard said...

Yeah, web 2.0 is partially about social networks. That's not even close to spam. I really dislike spam.

A web 2.0 MDHP would only work if all of these conditions were true:
1) The site clearly defined web 2.0 and how advertisers would meet the criteria
2) The site has some web 2.0 aspect itself
3) Was less than $1/pixel. How can a MDHP imitation expect to be valued at the same level?

I think pixel ads can work, but only if the pixel site has unique content. See my Squidoo pixel ads lens for more details.

Wed Feb 01, 10:35:00 PM EST  
Anonymous Anonymous said...

I saw some guys has done :

http://thegenerous.com

seems to be a much better idea than pixel ads
interesting?

Thu Feb 02, 06:07:00 AM EST  
Anonymous Anonymous said...

Richard,

Thanks for the inputs. We are working on these points. Meantime, you might want to look at this discussion with James Bennett where we have answered many of your questions.

Srinivasan & Vinay
The Web2.0 Million Dollar Homepage

Fri Feb 03, 12:50:00 AM EST  
Blogger Richard said...

Srinivasan & Vinay, I posted a comment on the blog you mentioned.

Sun Feb 05, 12:00:00 AM EST  
Anonymous Anonymous said...

Richard,

We have answered your questions at
James Bennett's blog


Thanks
Srinivasan & Vinay

Sun Feb 05, 01:05:00 PM EST  
Anonymous pixel advertising said...

Pixel advertising will work in the context of related services and content. we are about to offer exactly that on TargetedPixels.com

Mon Feb 13, 05:02:00 PM EST  
Blogger Richard said...

Targeted, why are you wasting comment space on my blog for a site that's not done? Explain what you mean by "Pixel advertising will work in the context of related services and content" please.

Mon Feb 13, 06:05:00 PM EST  
Blogger fakir005 said...

I must thank Apogee for singling out Vanay about his posting on all the blogs and sending e-mails. But he has said nothing that will make anyone buy his pixels.

If there is any marketer that wants to profit from buying Pixels and posting his images it is at
NEW ERA WISP
http://www.newerawisp.blogspot.com
where all the pixel purchases are for 5,000 pixels (only 220 of them for pixels totaling over a million pixels). That differs from 10,000 100 pixel images.

Tue Feb 21, 02:43:00 PM EST  

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