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Tuesday, January 31, 2006

Google AdWords Content Ads Tip

Even though Google AdWords now supports separate bidding for its content network, it's often worth the extra hassle to create separate campaigns for search and content ads. I wrote an article detailing this strategy before it was possible to set separate bids. Here are the main points which still hold true:
  1. The target audiences could be different
  2. Content ads don't perform as well (in most cases)
  3. Track separately to see which type works for your situation
  4. Add clarity to search stats
  5. Google has a "negative site feature" for contextual ad campaigns
Read the full article, Mastering Google AdWords Marketing: Contextual Advertising.

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