Nominated for a PPC SEMMY Award
Take a look at the posts from the other PPC nominees. You'll probably find a new blog or two to add to your feed. ;-)
Tags: semmys, ppc
Blog for Apogee Web Consulting LLC. Topics covered include search engine marketing and pay per click advertising strategies.
...one other interesting search pattern that we saw: the overall query volume of Google searches dropped in the U.S. from the time President Obama took the oath of office until the end of his inaugural speech, demonstrating that all eyes were on today's festivities.I noticed my youngest was transfixed:
There are two ways to configure a campaign on Google AdWords to engage in local advertising. Read the full article, Local Search Advertising with Google AdWords for details.A few days ago, the Yahoo! Search Marketing blog covered this topic. Their advice:
Over the years, what has proven to work best is to set up separate campaigns with the same group of keywords—one that uses geo-targeting from the user interface, and a second that adds geo-modifiers to the keywords but does not use geo-targeting. This will ensure that an advertiser receives the maximum amount of traffic.Nice to see Yahoo! in 2009 confirm my 2006 advice. ;-)