AdsBot-Google: Tracking AdWords Landing Page Quality Score Bot
On the organic search side, Google provides Googlebot crawl stats to webmasters. On the paid search side, the AdWords interface doesn't provide AdsBot-Google crawl stats, so it's up to advertisers to keep track on their own. Seeing so many questions about landing page quality score, I've put together a free, open source script to do so. For each hit from AdsBot-Google, it displays:
- Time (timestamp of the bot visit)
- IP Address (remote ip address of the bot)
- Status (http error code)
- Page Crawled (url of the page visited)
For a site that has low landing page quality scores, make sure the landing pages are improved following these guidelines. Once the improved pages are up on your server, then check for AdsBot-Google visits. Don't expect to see quality score changes until some time after the bot visits the improved pages. The time lag can be hours or even days.
If you do use the AdsBot-Google tracking script and have any problems with it or have any questions about it, post a comment below.