New Google AdWords Agency Blog
Do you think they'll suggest blocking parked domains from search advertising campaigns? Nah, I didn't think so, either. ;-)
Apogee Tags: google adwords, agency blog
Blog for Apogee Web Consulting LLC. Topics covered include search engine marketing and pay per click advertising strategies.
The Placement Performance report provides site-by-site performance metrics -- including clicks, impressions, cost, and conversion data -- for domains or URLs in the content network where your ads have appeared. The report also provides a new level of transparency for traffic you accrued from sites in our network that are participating in the AdSense for domains program. Currently, AdSense for domains statistics are collectively reported, but we are working to give you site-by-site level statistics soon.After almost a year, they still haven't organized this information for advertisers! That's a miserable failure. For a company that develops new products and services at the pace that Google does, this is a stunning failure. I'm not convinced they will ever complete their mission. So, I'll organize some of this information for them. I wanted to know the source of these 916 clicks from parked domains on the search network (NOTE: content network was OFF for this campaign):
Where do site and category exclusions apply?After sifting through numerous AdWords accounts, I strongly advise banning parked domains from pure search advertising campaigns. Let me back up a step. First, keep search advertising completely separate from contextual advertising. The obvious next step would be to keep domain advertising separate from both search and contextual advertising. Unfortunately, that's not an option.
Most site and category exclusions apply only to the Google content network. However, if you exclude Parked domains (under the Page Types tab), you'll exclude all parked domain sites, including the ones on the search network.
Parked domains are sites in Google's AdSense for domains network. Users are brought to parked domain sites when they enter the URL of an undeveloped webpage into a browser's address bar. There, they'll see ads relevant to the terminology in the URL they entered. The AdSense for domains network is encompassed by both the content network and the search network. If you exclude this page type, you'll exclude all parked domain sites, including the ones on the search network.This is a topic worthy of a full post. The impact could be significant, both for PPC advertisers and domainers. In the meantime, I'll leave you with this quote from David Utter of Web Pro News:
Now that they have the feature available, Google really hopes advertisers won't use it heavily. The blog post cited points where the company feels category exclusion will be overkill...Apogee Tags: ppc advertising, yahoo search marketing, google adwords, parked domains
We don't think too many advertisers will buy these arguments, as category exclusion has been a hotly-requested feature.