In 2007, when many thought Yahoo! would be acquired, I argued that Yahoo! should not be for sale
Nobody should buy Yahoo!, though. A merger makes no sense when being nimble is what's necessary to compete with Google. However, I think a joint venture with Microsoft might work. (BTW, these are the 2 things I think Yahoo! should do right now, before considering mergers or partnerships.) In order to keep up with Google, it might even make sense for Yahoo! and Microsoft to spin off their search advertising properties and merge those entities into a new firm. Following the web 2.0 naming conventions (tongue-in-cheek), they should create this new search company:
Yeah, that's Overture sans vowels. ;-)
I wasn't too far off the mark, reading about the Microsoft - Yahoo! search deal today
. I can't help but think, though, that this is the beginning of the end for Yahoo
. It's certainly RIP Yahoo! Search Marketing
. That'll simplify life for those of us that manage PPC accounts. Having started PPC advertising using Overture, the news of the end of its successor is actually a bit sad.