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Sunday, January 06, 2008

Google AdWords Authorized Reseller Requirements

Two interesting pieces of information from the AdWords and local markets post on the Google corporate blog:
  1. Google held a Local Markets Symposium invite-only event
  2. Google is recruiting for its AdWords Authorized Reseller Program
Doesn't appear that many attendees of the symposium blogged about it. Local Onliner has a good overview. I wonder if this new strategy by Google is an indication that the AdWords Starter Edition is not working out as anticipated. I argued in 2006 that Starter Edition was a bad idea. The concept is good but not the implementation.

As a Qualified Google Advertising Professional, I thought I'd look into signing my firm up for the AdWords Reseller Program. From Google's description, it sounds like a useful program:
Recent demand for locally-targeted and industry-specific online search has driven high growth in search marketing. Today, traditional media companies are offering search marketing products to meet advertiser demand. As an authorized Google AdWords Reseller, you will be partnering with Google to provide the leading search marketing product to your customers.
Unfortunately, my company is way too small to meet their requirements (emphasis mine):
  • Employ a direct sales force that sells to local businesses.
  • Have existing relationships with at least five hundred customers.
  • Demonstrate experience servicing and supporting local businesses.
  • Share Google’s desire to provide a high quality user and advertiser experience.
Five hundred customers??!! Who are they looking to partner with? Newspapers? Phone directories? Large advertising agencies? I doubt many search engine marketing firms have that large of a customer base. Are they trying to circumnavigate the search engine marketing industry? Note that passing the Google Advertising Professionals exam is an option but not a requirement for the reseller program:
The Learning Center is also a great way to prepare for the Google Advertising Professionals exam, which is one component of the Google Advertising Professionals program.

Becoming qualified within the Google Advertising Professionals program will greatly benefit participants in the Google Reseller Program. Designed for professionals who want to manage multiple AdWords client accounts, this program can help you become a more successful ad manager and prepare you to effectively service your customers using AdWords.
Hmm, as Google recruits companies for its AdWords reseller program and, at the same time, looks to work directly with AdWords advertisers (by offering complimentary optimizations), will they drop support for the Qualified Google Advertising Professionals program?

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8 Comments:

Blogger Dave deBronkart said...

> Who are they looking to partner with?

I'm not kidding:
NEW at Wal-Mart: SEM Services

Tue Jan 08, 05:08:00 PM EST  
Blogger Richard said...

Wow, Dave! That *is* crazy.

Thu Jan 10, 03:28:00 PM EST  
Blogger Dave deBronkart said...

> That *is* crazy

I'm sure it's an initiative to provide more and more SMB services.

When you think about it, it's not far off from the way computers, printers, and copiers drifted downmarket. Ten years ago who would have thought of buying printer supplies at Walgreen's - much less RAM (USB sticks and flash cards)?

I can easily imagine that thousands of little businesses might think "Hm, dat sounds like a gud idea" while standing in line at their local Wal-Mart, and spend a few hundred on it.

And I betcha they'll easily be talked into spending to advertise on the content network, too. ("Dat sounds like a gud idea, too.") Somebody like you might do a service by talking to editors of small business magazines - I think American Express has one, and I'm sure Inc. and Fast Company would be good platforms for your voice.

Thu Jan 10, 03:42:00 PM EST  
Blogger jroth said...

Thanks for the information. Do you know if you have to complete all the learning objectives to become a reseller? I have sent multiple emails to google at different web adresses and have had no response.

Fri Jan 16, 04:04:00 PM EST  
Blogger Richard said...

No idea, jroth. If you aren't getting a response from Google via email, try calling them. Use this number: 1-866-2-GOOGLE

Thu Jan 22, 11:40:00 AM EST  
Blogger CPC said...

What is the profit margin for reselling adwords? How much could I make as a business or individual?

Sun Mar 01, 02:48:00 AM EST  
Blogger Richard said...

I don't know CPC. Maybe you'll find an answer here:

google.com/adwordsresellerinfo/

Wed Mar 04, 10:18:00 PM EST  
Anonymous Sean Fishlock said...

Thanks very much for this info ! Crazily enough I searched Google for it and it didn't come up but this blog did. I'm Adwords certified and am looking at doing a comparison between the two programs from a customer point of view.

Wed Jun 17, 09:56:00 PM EDT  

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