The Davos Question? Google? Mirror, please.
What one thing do you think that countries, companies or individuals must do to make the world a better place in 2008?I bet most Googlers have no idea the company they work for is either actively engaged in fraudulent activities or, at the very least, passively allowing fraud on its own advertising network. I'd like to see Google eliminate distribution fraud in 2008. They've had all of 2007 to solve the problem and have not. I know they're well aware of the problem. If you're not familiar with distribution fraud, read these posts:
- January 11, 2007 - Not Search Engine Spam
- November 06, 2007 - How Google Uses Fake Searches Click Fraud to Hide Typosquatting Revenue
Anyway, I'm tired of seeing these kinds of garbage clicks from the AdWords search network in my clients' server logs:
BTW, it's great that you're devoting software engineering resources to projects like better flight stats, but it'd be even better if you could allocate some software engineers to tackle the problem of missing data from advertiser reports. This is one of the best quotes about Google from 2007, from Niki Scevak:
You can’t help but smile at certain comments by Google, home to the veritable oceans of Phd scholars in computer science research and highly skilled software engineers... Imagine the sophisticated the technology needed to split out direct navigation sites!I hope for actual transparency in 2008 and the elimination of AdWords distribution fraud. Practice what you preach, Google. Please.
Tags: google, davos question, click fraud, adsense for domains, distribution fraud