Google Knol Signals the Apogee of Google's Hegemony
- They've failed at fighting spam. They need to own sufficient content in order to keep their search index spam free.
- They've decided to compete directly with web content creators. No company will trust Google going forward.
John Battelle understands the gravity of the Google Knol situation. In Google Takes Aim at Wikipedia, Is Now Officially a Media Company, he writes:
This one really blows me away. Everyone has noticed recently (over the past few years and in particular lately) how dominant Wikipedia is in Google results. Well, I guess Google's noticed too, and decided it wants to own the second click, as well as the first.I'm noticing a mixture of reactions in the blogosphere. I'll list both some pro-knol and anti-knol posts. First, pro-knol:
- Google Knol Attacks The Wiki Ethos At The Heart Of Wikipedia
- Google's New Wikipedia + About.com Killer: Knols
- Google’s knol project
- Google Knol - Bestest Article Site EVER
- Google Knol: A Step Too Far?
- Google’s Death Knol For Some?
- Google Runs Out of Content to Monetize; Wants You to Build More
I wonder what Seth Godin thinks today about his recent post about the success of Squidoo:
Not only has the content grown, but our traffic has grown as well. We’re three to five times bigger than anyone else we compete with. Nobody else is even close in traffic, pages, users, etc. Google Analytics reports more than 6 million unique visitors a month and approximately twice that in visits.Now, they'll have to compete with Google. If they recognize this and drop Google AdSense and many other companies follow suit and drop AdSense, what will that do to Google's revenue stream? I think Google Knol is more of a Squidoo killer than a Wikipedia killer. If Google Knol launches, will Squidoo see a mass migration of writers? Or, does Google's capitulation indicate the validity of Squidoo's business model? Not to mention Mahalo, but I'd rather not. ;-)
Tags: google knol, wikipedia, squidoo, goog