SendTecNOW.com - First Search Marketing Ad on TV?
I suspect we'll hear more about SendTec as other search marketers notice their TV ad. Gotta give them credit. Will be interesting to see if this helps spread awareness of SEM (search engine marketing) to a wider audience. Searching for the sendtecnow.com domain, I came across this DMNews article that provides some details on what they call a DRTV (direct response television) advertising campaign.
Is this the first ever TV ad campaign for a search marketing firm? Anyone know anything about SendTec? What did you think of the ad itself?
BTW, if anyone from SendTec is checking the blogosphere for reactions to the campaign, can you explain the choice of domain name for the TV ad? Also, I'd be curious to know which domain experiences more direct navigation as a result of the TV ads: SendTecNOW.com or www.12.SendTecNOW.com? How effective is the TV ad?
Apogee Tags (because search marketing firms don't use Technorati Tags): search engine marketing, television ad, tv advertising, direct response, drtv, sendtec, sendtecnow, swot analysis, dmnews