Yahoo! Search Marketing New Pricing Model is the Wrong New Feature
- We'll evaluate the quality of traffic from our distribution partners' sites.
- Your click charges can be discounted based on the value of that traffic.
- Discounts will automatically be applied to your account.
What if I do not want traffic from a particular source at all, regardless of the price-per-click I end up being charged?That's the feature you should have implemented now. I'd prefer 100% search.yahoo.com traffic at 100% of the click price and 0% of the low quality distribution partner traffic. A discount on low quality traffic is still a premium. Best insight on the "big" search marketing blogs comes from Andrew Goodman on his Traffick blog:
Although we do not currently offer the ability for advertisers to opt-out of particular sources of traffic, this is a feature that we plan to begin offering later in 2007. We will certainly let you know when this feature is available.
It's a way of blunting criticisms of fraud-prone distribution partners without actually offending the partner network by taking direct action. In other words, it's an abdication of past responsibility for click fraud in the network, while trying to quietly rectify the problem.Right on! One other FAQ question worth highlighting:
Does quality-based pricing affect Content Match traffic, too?IOW, Yahoo! sort of admits that both networks are low quality. Sigh. More details on the Y!SM blog.
Yes, it applies to both Content Match and Sponsored Search.
Tags (byo w/ TagBuildr): yahoo search marketing, pay per click advertising, sponsored search, content match, traffic quality, traffick, andrew goodman