New Way to Notice Site Launches
I noticed two site launches yesterday while testing TagTrends (details here). Clearly, people are so accustomed to typing keywords into Google's search box that they type a new site's domain name into the search box instead of into the browser address bar. Since TagTrends filters the Google Hot Trends data, I'm just searching for any keywords with "." in them:
These are the two site launches I noticed yesterday: avvo.com, imwithfred.com. Here's some commentary from the blogosphere on these site launches:
These are the two site launches I noticed yesterday: avvo.com, imwithfred.com. Here's some commentary from the blogosphere on these site launches:
- avvo.com - Legal Ratings Site Avvo Launches
- avvo.com - Avvo is a Directory for Lawyers
- imwithfred.com - If you are a rich Republican
- imwithfred.com - I’m With Fred!
2 Comments:
Typing URL addresses into search boxes has been a phenomena long before google came to dominance, since the days of Goto.com
If you think further about it Google as well as other toolbar makers put the search box in toolbar next to the address bar for no other reason then to take advantage of diverting users from the url bar to their search boxes.
What those didn't predict though is thatleakage goes both ways. Allot who would go to a search box now go to the URL bar and vice versa.
I always felt the two behaviors, search and type-ins, are highly related, If one grows then the other as well. You cannot possibly teach people to search and avoid the natural behavior of typing in domains to find destinations.
Cheers
Sahar
Thanks, Sahar (conceptualist?). It is interesting to recognize the distinct patterns of behavior. Some people seem to want to "train" users to do one or the other. People will do what they do. It's more worthwhile to be aware of how people navigate and to react accordingly.
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