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Tuesday, June 05, 2007

Direct Navigation via Search Box is a Trend

I think I've been looking at Google Hot Trends too much this evening while testing TagTrends. As the trend results have been changing, I've noted a few domain names included in the results. Direct navigation via search box is, indeed, a trend. Here are the domains from the past few hours (in no particular order):
Seeing a .info in the list is interesting. What's peculiar is that Google doesn't seem to have data to support the trend:

want2bsquare.info

I checked the site out and was redirected to www.want2bsquare.com. Looks like a really strange guerilla marketing campaign for Toyota's Scion brand. Kind of creepy. Anyway, I wonder what prompted the spike in searches.

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3 Comments:

Anonymous tutivillus said...

I tried to make sense of the same domain name. Apparently there's also this art show http://job1220.blogspot.com/2007/04/want2besquare-show.html - but I guess you're right, and the recent spike was related solely to this toyota domain/flash game. Still, I was wondering how much one can trust the underlying data and algorithm.

Tue Jun 05, 03:45:00 AM EDT  
Blogger Richard said...

Yeah, Hot Trends is clearly very filtered. The fact that it's near real time is cool, but I'm not sure how useful the data really is.

BTW, what's tutivillus.org about?

Tue Jun 05, 11:16:00 AM EDT  
Anonymous Anonymous said...

There was a spike in the searches because there was a commercial on tv advertising want2besquare.info

Wed Jun 06, 11:35:00 PM EDT  

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