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Friday, May 25, 2007

Favorite Bloggers in Business 2.0 Magazine June Issue

The latest issue of Business 2.0 magazine arrived in the mail today. I was already aware of the cover story about domains, having seen a preview on CNBC TV. I didn't expect to see a couple of my favorite bloggers mentioned in the magazine, though. Domainer Frank Schilling is featured in the cover story (it's quite a popular story according to memetracker BlogsNow). SEO blogger Aaron Wall is mentioned in a different story (on page 52) about e-books. Here's the paragraph:
Take Aaron Wall, 27, a self-taught expert in the art of search engine optimization, or SEO. He sells his "SEO Book" for $79 and earns about $300,000 a year. He's even rejected an offer to turn "SEO Book" into an old-fashioned print version. "What's the point?" Wall asks.
Nice. I'm honored that my tracking script for Google content ads is mentioned in The SEO Book chapter on PPC, which is available as a free excerpt (PDF). Thanks, Aaron. Note to self: I wonder if it'd be worth expanding the Google AdWords tips, local advertising article, distribution fraud post and other AdWords content into an AdWords e-book. Even if I didn't sell an e-book, this might be a useful exercise. Hmm...

At any rate, if you're looking for an excellent SEO blog (the scope is well beyond SEO), read Aaron Wall's SEO Book. If you're curious about the domain industry (and many people will be after the Business 2.0 coverage), read Frank Schilling's Seven Mile. Oddly enough, Aaron recently interviewed Frank. It's worth a look.

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Anonymous Anonymous said...

Hi Richard
I am sure you could write a kick butt guide. It takes a good amount of marketing to make it profitable, but if you are already writing regularly on your blog it is not much more effort to package it up.

One thing that is brutal w AdWords is how quickly the system changes (going after new verticals and new ad targeting techniques, etc.)

Mon May 28, 03:51:00 PM EDT  
Blogger Richard said...

Thanks for the compliment. Yes, the problem with a guide to AdWords is that it would be obsolete within days of being published. I suppose a guide could have a permanent section on general PPC advertising concepts and then sections specific to platforms like Google AdWords that would need regular updates.

Mon May 28, 11:42:00 PM EDT  

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