Why Do Search Marketing Blogs Use Technorati Tags?

I find it strange that many search marketing companies use Technorati tags in their blogs. Haven't they read the Technorati tags help page? Note this text:

You do not need to include the brackets, just the descriptive keyword for your post. Just make sure to include rel="tag". You do not have to link to Technorati. You can link to any web page that ends in a tag - even your own site! For example, these tag links would also be included:
<a href="http://apple.com/ipod" rel="tag">iPod</a>

Search marketing firms understand the importance of links. So, why would they give links to Technorati when they can keep the links on their own site? Most search marketing companies (whether they focus on SEO, PPC or both) will have developers on staff who could implement an in-house tagging solution. I'm calling my firm's tags Apogee Tags. Here's an example:



I've recently updated these tags to incorporate Flickr photos and the Technorati WTF feature. Details are here (that's on the TagMan blog). Also, if you want to implement a tag solution for your own blog, read this post for some howto info or read the FAQ. Try the free TagBuildr tool next time you're inclined to create Technorati tags for your blog post. Take a look at these example tags: antonella barba, clay aiken, awp, dell, ann coulter, libby, joost, baudrillard, second life, windows vista, essjay.

I wonder how many SEMPO firms do blog but don't use Technorati tags. Since there are so many search marketing blogs and many of these bloggers are discussing SEO strategies related to blogging, I'd expect more of these bloggers to have adopted a tag solution to keep links on site. Anyway, if you haven't thought of it and you managed to read all of the way to this point in this post, I hope you find this idea useful. If you don't want to implement your own solution but would like to link to a search marketing firm instead of Technorati, feel free to use the TagBuildr tool. ;-)

Apogee Tags (spit out by TagBuildr): technorati, tags, wtf, search marketing, blogs, seo, search engine optimization, ppc advertising, pay per click, sempo