Distribution Fraud is the Real Click Fraud
Google and Yahoo need to stop pretending the problem is in click-stream analysis, and move to distribution-partner analysis. Further, advertisers need to make it 100% clear that paying to run ads on un-named websites over which they have no say or control is unacceptable.Click fraud is a distribution problem. And, it's a growing problem. This traffic graph of a site that powers parked domains should be an alarming stat for Google AdWords advertisers:
Click fraud doesn't come (in any significant quantity) from serious sites. It comes from junk sites on which no advertiser would ever intentionally decide to place their ads. Surely there are some PHDs running around the GooglePlex that can look at a wasteland landing page full of nothing but sludge and PPC ads and decide that 'the best user experience' is not served by syndicating ads onto that site.
Google's customers (the advertisers) are waking up. They're starting to see this AdWords garbage traffic problem. They're starting to wonder about the sausage ingredients. I still wonder who at Google is going to follow the company's "Don't Be Evil" motto and actually solve this problem. Will they hold a meeting like this to solve the click fraud crisis? Does Shuman Ghosemajumder realize that solving the real AdWords click fraud problem is not about algorithms? No, it's a structural issue. It's about changing the way Google distributes ads. It's not a complex problem. Is there anyone at Google who's willing to tackle the problem? Anyone?
NOT Technorati Tags (make your own with TagBuildr): clickfraud, pay per click fraud, ad distribution, ppc advertising, search engine marketing, google adwords, searchquant, craig danuloff, shuman ghosemajumder, sausage manifesto