Google is the New Microsoft
Is this a smart business move or is it anti-competitive? Is this move a sign that Google's going to use its hegemony on the Web much like Microsoft uses its OS hegemony to crush competition? Regardless, I think Google needs to change its "Don't Be Evil" mantra. That's starting to sound a bit hollow and rather naive.
Will AdWords advertisers take the bait and switch to Google Checkout or at least add it as an option in addition to PayPal? Will consumers be comfortable sharing all of their information with Google? With this foray into shopping services, will Google build a real customer service operation? Perhaps Google has overstepped its reach here and people will think of them as the new Microsoft.
I think the adoption rate will be slow. Merchants already have plenty of ecommerce solutions. Rebuilding back end systems to cater to the new Microsoft (I mean Google) is not an impulse decision. OTOH, if enough advertisers make the switch and their AdWords ads with the Google Checkout badge gradually rise to the top of the Google search results, it might force other advertisers to utilize Google Checkout. Do you see the unfair advantage Google could have? Then again, perhaps this is simply another shrewd business move. Is it fair to label Google as the new Microsoft?
Technorati tags: google checkout, microsoft, paypal, inside adwords, business