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Monday, January 14, 2008

Best PPC Advertising Blogger in Europe

Merjis - PPC Advertising in EuropeMy current list of favorite bloggers has a glaring omission. IMHO, the best PPC advertising blogger in Europe is Jeremy Chatfield, one of the authors of the Merjis Internet Marketing Blog. Now, there is a reason for this omission. There had been a large gap in posts from this GAP. I thought perhaps he had stopped blogging. Now that he's blogging again, I thought I'd write a special post and mention his blog. I suspect that readers of Apogee Weblog who are interested in PPC advertising will find his blog very interesting. Here's a quick excerpt from a recent post, AdWords Search Query Reports:
So… What does Google say about these non-search impressions and CTR and Quality Score.

There is a single sentence, uncovered by Rich Ball, that says that Broad Match impressions don’t affect the CTR history. Since the AdWords Learning Center and other resources don’t even acknowledge that non-keyword-search impressions form part of the Google Search Pages, there are no identifiable statements that describe the effect of non-search impressions on search CTR.

Google guys, this is not right. You can’t expect to be treated as a respectable advertising channel when you conceal what you do, set expectations that you don’t deliver, and fail to explain why you consider what you are doing as fair and reasonable.

If you deliver impressions to sites that you are embarrassed to reveal - that sends its own message.
Can you see why I picked that excerpt? ;-)

Anyway, go and read the Merjis search marketing blog. In particular, read all of the posts in the adwords category.

And, Jeremy, Happy New Year to you! My apologies on the omission from my last post. Definitely glad to see you blogging again.

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2 Comments:

Blogger JezC said...

Hi Rich, and thanks. We've been working on some time consuming projects recently, particularly revolving around conversion improvement. Expect to see a bit more from us about the interaction of search and web site content.

Cheers, JeremyC.

Mon Jan 14, 11:45:00 AM EST  
Blogger Richard said...

Sounds cool, Jeremy. BTW, nice to see WebProNews is now aware of your blog.

Tue Jan 15, 11:24:00 PM EST  

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