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So… What does Google say about these non-search impressions and CTR and Quality Score.Can you see why I picked that excerpt? ;-)
There is a single sentence, uncovered by Rich Ball, that says that Broad Match impressions don’t affect the CTR history. Since the AdWords Learning Center and other resources don’t even acknowledge that non-keyword-search impressions form part of the Google Search Pages, there are no identifiable statements that describe the effect of non-search impressions on search CTR.
Google guys, this is not right. You can’t expect to be treated as a respectable advertising channel when you conceal what you do, set expectations that you don’t deliver, and fail to explain why you consider what you are doing as fair and reasonable.
If you deliver impressions to sites that you are embarrassed to reveal - that sends its own message.
Anyway, go and read the Merjis search marketing blog. In particular, read all of the posts in the adwords category.
And, Jeremy, Happy New Year to you! My apologies on the omission from my last post. Definitely glad to see you blogging again.
Apogee Tags: ppc advertising, blogger, europe, merjis, jeremy chatfield, google, adwords