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Sunday, November 25, 2007

Cyber Monday Doesn't Exist, Despite

Apparently, everyone's looking for Cyber Monday deals. Trouble is, Cyber Monday doesn't exist. Fascinating perspective from Fast Company:
Unlike the nickname "Black Friday," which is said to have been coined in the mid-70s, the term "Cyber Monday" has a short, definite history. The phrase was born on November 21, 2005 in a press release published by, a self-styled network for online retailers, which referred to the Monday after Thanksgiving as "one of the biggest online shopping days of the year." That was a specious claim; at the time, the Monday after Thanksgiving was historically only the 12th biggest online shopping day of the year, according to comScore Networks, an Internet research group. But's motivation was clear enough; it also happens to own, a purported clearinghouse for online holiday specials. You don't have to be a conspiracy theorist to see the connection.
Every Monday from now until Christmas is a "Cyber" Monday.

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Cyber Monday Holiday Sales
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Anonymous Anonymous said...

Fri Oct 30, 04:04:00 AM EDT  

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