Pink Postcard for usps.com/household
The usps.com/household search trend continued into the next day, too. Quick thoughts on this:
- Could you imagine the Google backlash if Google didn't route these searches to the United States Postal Service website? (See Domain Name Search Hijacking by Google)
- Why aren't competitors like UPS and Fedex advertising on these usps.com searches? (See Google AdWords Tip: Direct Navigation via Search)
- The pink postcard was effective. I didn't know about Customized Postage before. Looks like something my family would consider using.
FedEx Kinko's NoMoreAllNighters.com Domain TV Ad Oops
Apogee Tags: usps, household, fedex, ups, postal service, customized postage, stamps