Maine Munchies Ad

Friday, October 26, 2007

Pink Postcard for usps.com/household

A pink postcard for usps.com/household came in the mail yesterday. I knew it was coming. I saw the spike in searches the day before:

usps.com/household search trends

The usps.com/household search trend continued into the next day, too. Quick thoughts on this:
  1. Could you imagine the Google backlash if Google didn't route these searches to the United States Postal Service website? (See Domain Name Search Hijacking by Google)
  2. Why aren't competitors like UPS and Fedex advertising on these usps.com searches? (See Google AdWords Tip: Direct Navigation via Search)
  3. The pink postcard was effective. I didn't know about Customized Postage before. Looks like something my family would consider using.
stamps ads on usps.comRegarding #2, the PPC advertisers I currently see for the usps.com/household search are all stamps-related. Not sure if they're showing up for this search due to expanded broad matching on stamps or postage keywords or if they're actually bidding on usps keywords. Maybe one of them is. I do find it interesting that neither Fedex nor UPS are running ads.

Related Post:
FedEx Kinko's NoMoreAllNighters.com Domain TV Ad Oops

Apogee Tags: , , , , , ,

1 Comments:

Anonymous Anonymous said...

http://www.mobilephone7.com

Fri Oct 30, 04:15:00 AM EDT  

Post a Comment

<< Home