The Google Dichotomy

I left the following comment to a post on Aaron Wall's SEO Book site:

Aaron, I wonder if it's more a case of different groups at Google having different values. It seems like the organic search staff like Matt Cutts and Adam Lasnik (and previously Vanessa Fox) act like they're working on an academic project that's not a business. They seem naive but genuinely interested in limiting search engine spam.

OTOH, the people on the paid ads side seem to be going after revenue at all costs. That's actually what they're supposed to do. However, that's sometimes at odds with Google's stated values. When looking at Google, I think it's useful to think of it as separate companies - the organic search company and the paid ads company. They need to work together better and share the same set of corporate values.

For example, I find this quite amusing. Try either of these Google searches:

info:domainsponsor.com
site:domainsponsor.com

What do you make of that? Anyone using AdWords and opted into *either* the search network or content network is going to see traffic from searchportal.information.com which is powered by DomainSponsor. DomainSponsor (part of Oversee.net) is clearly a major partner in the AdSense for Domains program. However, the organic search people are blocking DomainSponsor.com.

Any idea what's going on? Somebody's not on the same page.

Nobody answered the question. I'd really like to know the answer. I think the possibilities are:

1. Google's algorithm is broken and the Domain Sponsor site should be included in the index.
2. Google has a company-wide policy of keeping parked domain sites out of the organic search index, including domain parking companies.
3. Google's organic search team views Domain Sponsor as spammers. Google's paid team views them as partners.

If #1 or #3 are true, then Google is broken and perhaps this dichotomy between organic and paid teams exists. Which is it? Or, are there other possibilities to explain this:



Incidentally, that site: search command is useful to check which pages from a site have been crawled and are present in the Google index and how the html titles and meta description tags display. Example of how this kind of search should look, using a client's site, Longlife™ Pet Supplements:



Does this Google dichotomy exist? Is Google essentially operating as two very different companies (organic search and paid ads) with very different corporate values? Is one of them sabotaging the Google corporate mission? More specifically, why is DomainSponsor.com not included in the organic search results? Anybody know the answer?

Related Posts:
Google AdSense for Domains + DomainSponsor.com = Fake Searches Click Fraud
Meta Description Tag Tips from Google

Apogee Tags (NOT Technorati Tags): seo, seobook, aaron wall, domain sponsor, google, adwords, search engine, spam, dichotomy