PPC Plus Parking Post Preview
Same (not quite) ads on rumcakes.com:
Think about the fact that PPC ads don't have to compete with organic search results on a parked domain. Is typing rumcakes.com into a browser address bar equivalent to typing "rum cakes" in a search box on Yahoo? What about when people navigate to rumcakes.com via links instead of direct navigation. When is a search not a search? Anyway, subscribe to Apogee Weblog if you want to find out more about when parked domains can be a better option than search advertising.
Note that parked domains can also be much worse than search advertising. I plan to explain how PPC advertisers can watch for click fraud from parked domains. Click the image for an example:
More to follow...