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Tuesday, October 09, 2007 - AdSense Video Units Launch Glitch

Google is launching a new content distribution channel called AdSense Video Units. Lots of buzz about this via Techmeme. I'm not sure what to make of this from the point of view of AdWords advertisers. Will have to see what happens as I track Google content ads, going forward. I wonder if they were in a hurry to launch this. Doesn't look like the YouTube team was quite in sync with the Google team that produced the instructional videos (see This link is mentioned at the end: via

Trouble is, if you go to right now, you get a 404 not found error: 404 not found

That kind of mistake doesn't seem characteristic for Google. Again, I'll likely have more to say about these new Google AdSense Video Units once I've seen how they perform for AdWords advertisers. In the meantime, I think Om Malik has some of the most interesting commentary on the launch: YouTube AdSense or Add Snore.

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Anonymous Anonymous said...


I wonder how this is going to play out with the copyright infringement suits filed against Google/YouTube.

It simply amazes me to see the blatant infringement "allowed" on YouTube. Google uses the defense that the Digital Millenium Copyright Act protects them as long as they take down the offending material when the copyright owner notifies them of the violation, but Google has to be engaged in blatant "willful blindness" to allow the sort of violation one can see. (I don't understand how they can claim that they cannot "monitor" their content sufficiently to stop the infringement -- they have no problems monitoring YouTube to keep adult sexual content off the site.)

The press releases are saying that Google will require the content providers on this new AdSense video distribution system to sign a consent agreement before their videos will be distributed outside of YouTube, but if Google practices the same "willful blindness" about copyright infringement on this new distribution system as they practice on YouTube itself, you can expect further violations of intellectual property owners' rights.

I wonder if the AdSense site hosting pirated material could be held liable for the infringement on the intellectual property owner's rights? I wonder if the advertiser piggy-backing an ad on pirated material would have any liability in the matter?

Tue Oct 09, 12:12:00 PM EDT  
Anonymous Kyle said...

It appears that the AdWords advertisers benefit will become known after AdWords reports are gathered that point to Video if and when available.

This is a very smart use of user generated content for the purpose of promoting ads.

The hefty YouTube price tag payed by Google could become black ink if this works.

Sat Oct 13, 12:04:00 AM EDT  
Blogger laurie01 said...

This would be a great launching! instructional videos on Adsense Video Units would be so cool.

Mon Aug 17, 10:49:00 PM EDT  
Anonymous Anonymous said...

Fri Oct 30, 04:20:00 AM EDT  

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