PPC Advertising Comedy
Here's where it gets interesting. Yesterday, Jason Calacanis apparently said "SEO is bull$h!t" during a keynote address at the Chicago SES (Search Engine Strategies) conference. These guys (very reliable sources) say he said it while ShoeMoney (who's always very honest) claims otherwise. If Calacanis did disrespect the very industry he was presenting to, then I think these SEOs should mess with his ego surfing, which they are doing. I can see why people in the SEO/M community are upset with Jason Calacanis but not with Ted Leonsis. Now, getting to the title of this post, if you search on Google for ted leonsis, you'll currently see these two ads:
Playing Games With Your Reputation
Get a Real SEO to Protect it Today
Vanity Ranks Go Both Ways
Smokey the Bear says Reputation
Management is no laughing matter.
What's interesting is that these SEOs (SEMs really) are writing their ads for an audience of one: Ted Leonsis. I tend to get a little impatient waiting for SEO results to kick in, so I decided to engage in some PPC advertising myself. I'm rotating two ads, one of which reads:
To the Bear and the Wolf
You animals should be howling
about Calacanis. Not Mr. Leonsis!
I think this is quite funny that they're writing ads for Ted Leonsis to read and I'm writing ads for them to read. What kind of a conversation is that? In the meantime, anyone searching on Google can observe the discussion. I hope they're enjoying this PPC advertising comedy. Anyway, if you want to help me with the Ted Leonsis SEO contest, please read this. I'm playing for:
Technorati tags: ted leonsis, jason calacanis, seo contest, ses keynote, search engine marketing, ppc advertising