Google Checkout Now Free for a Limited Time Only!

Wow! Does this mean Google's going to kill eBay's PayPal or does it mean Google's Checkout lags far behind PayPal and this is a move of desperation? Read Free processing for the holidays for more details (via the Official Google Blog). Note that the offer is good even for merchants who don't use AdWords.

Speaking of AdWords, I was pleased to see my Tweaker for Google AdWords lens on Squidoo climb into the top 100 for the first time today. I'm trying to build a useful resource there for the DIY TYOA community. I've recently added the AdWords Help Custom Search Engine to that lens. I think that'll be a useful tool for any AdWords user. If you're an AdWords advertiser, consider bookmarking the lens and/or the custom search engine.

Update: TechCrunch labels Google Checkout a PayPal killer. They actually use both services and make some interesting comparisons. With the poor customer service I've experienced with Google AdWords, I'm surprised to hear them say Google Checkout customer service is better than PayPal's. Then again, I've seen impressive responses from the Google Custom Search team. Perhaps each Google department is like a separate company and is not managed on a consistent basis, at least not in terms of customer service.

Technorati tags: google checkout, ebay, paypal, adwords advertising, custom search engine, holiday marketing, squidoo