Google's New Revenue Stream: Custom Search Engines
If you are creating a Custom Search Engine for a 501(c)(3) non-profit, university, or government agency and do not want advertisements to appear in your search results, you can opt out of this feature.It wasn't obvious from the general CSE FAQ, but if I'm understanding the above document correctly, then ads must be displayed on a custom search engine created by a corporation or individual. These will likely represent the bulk of the new search engines created so should provide a nice, new revenue stream for Google. Very clever. The launch of CSE is also clever for the following reasons:
- The pre-emption of future vertical search engines to compete with core Google search
- Collaborative filter to identify sites to ban from core Google search
- An extension of the Google brand beyond the main Google site
- The possibility of an even more targeted AdWords advertising platform
I do hope Google creates a site-targeted keyword option for custom search engines. This would certainly be welcomed by my firm's clients. I also believe it would improve the search experience for users of CSEs. Whether or not Google does implement such a feature, they've created a potentially lucrative new revenue stream.
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