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Wednesday, October 11, 2006

YAYGO: Yet Another YouTube Google Opinion

You really don't need YAYGO (Yet Another YouTube Google Opinion). So, I'll simply point to some of the best coverage on the deal and then add a few brief thoughts. Read The Google - YouTube Deal- coverage roundup (via John Battelle's Searchblog) and Google Has Acquired YouTube (via TechCrunch) to understand what has happened to this point. Read How Google Should Monetize YouTube With AdWords & AdSense (via JenSense) for some thoughts about this deal's potential. Read this insightful post Paradigm shift: What Google didn't buy (via Susan Mernit's Blog) which helps explain why Google went after a social media company in the first place. Note that Susan works for Yahoo! which owns social media companies Flickr and del.icio.us.

There's much speculation that Yahoo! will be forced to make a move to counter Google's deal. I don't think that's the case, so I concur with Buying Facebook will not save Yahoo!'s face (via Blogging Stocks). Yahoo!'s simply too sluggish these days and rushing into a deal is not the solution. As a heavy user of both Google AdWords and Yahoo! Search Marketing, I'm utterly perplexed as to why Yahoo! would announce a new advertising platform in May which 5 months later (an absolute eternity in Internet time) has not yet launched. Contrast that with the upgrades made to the Google AdWords platform over a similar timeframe. Google has been innovating while Yahoo! has been stagnating. Perhaps the success of their recent Hack Day will break the inertia and propel them in the right direction.

One of the more interesting aspects to the Google - YouTube deal is the manner in which it was announced. A blogger scooped mainstream media to get this story out. As I noted in my other blog (for TagMan - try the Flickr version), CNBC wasn't sure what to make of this scoop by TechCrunch.

[Full disclosure: I own shares in YHOO and GOOG and am both a Yahoo! Search Marketing Ambassador and Qualified Google Advertising Professional.]

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