Google Ad Preview Tool is Cool
- See my clients' local ads from their perspective.
- Check ad position for my clients' national/global ads in specific regions.
Right now, the tool doesn't seem to "remember" the query data that's being passed along. After manually adding query data to see results for a specific region, when you click to see the next set of results, that query data isn't passed along. I imagine that's a simple bug the Google software engineers will fix. Here's an example using the tool to see what ads look like for "pizza delivery" in the New York, NY area:
Note the query data "gr=US-NY" to indicate the region and "gcs=New+York" to indicate the city. Both pieces of data need to be present, i.e. you cannot simply pass the city. See this AdWords help page to understand which chunks of data have dependencies. Hmm, note to self, I'm thinking Google Maps mashup with AdWords results - a tool to display Google AdWords results by location by typing in a keyword search and then clicking points on a map. (Then again, maybe I should limit my web 2.0 mashup escapades to TagMan).
If you need help with your local advertising efforts, read my Local Search Advertising with Google AdWords article (also published on Search Engine Guide).
Technorati tags: google adwords, ad preview, adpreview tool, local advertising, local search, google maps, web2.0 mashup, sem, search engine marketing, online ads