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Sunday, August 27, 2006

Google Webmaster Central is Silly

Google announced the launch of Google Webmaster Central. It includes a blog, a Google Group and a FAQ. Why is Google devoting customer service cycles to its free product when it doesn't have adequate customer service for its paid product, Google AdWords? This is just plain silly. I'm a frequent poster to the AdWords Help Google Group. There are more questions than answers in that Google Group. I'm sure the Google staff is going to be completely overwhelmed with questions in the new Webmaster Help Google Group. Again, why support this community when the community that's paying the bills isn't adequately supported? Don't be evil? Don't be silly! ;-)

Now, the new webmaster tools section (more than just Google Sitemaps) is *not* silly. This will be particularly useful for webmasters who are having trouble with their sites. For example, the robots.txt file analysis tool will help webmasters see how Googlebot is crawling their site. I use my own spider tracking tool which tracks MSNBot and Yahoo Slurp as well as Googlebot (demo is here). Google's not the only game in town now is it? Or is it?

I also like the new query stats feature. This shows the the top queries that return results from a site. This is the sort of data that only Google can provide. You can track hits from the search engines via your own web analytics software but only Google can tell you precisely which searches you could potentially receive hits from. This is like tracking impressions via Google AdWords which is very useful information. This feature is currently quite primitive. I'll be curious to see if Google evolves it. I suspect that this will be one of the most used components of the new toolset.

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4 Comments:

Anonymous Anonymous said...

Mr Apogee;
Here's something you might be interested in: At your company web site I clicked on "blog" and it didn't load fast enough so I clicked it again...well guess what? When I clicked that second time I must clicked at the exact instance the page was loading and I ended up staring at "delicious Maine munchies"...Might want to move that banner ad a notch or else folks are going to be enjoying delicious Maine munchies when they should be enjoying your blog...But then what do I know? I was hit in the head with a soccer ball as a small child and on cloudy days I can still feel it...

Tue Aug 29, 02:36:00 PM EDT  
Anonymous Dustin said...

Hmm... delicious maine munchies? Pity I don't live in Maine.

I think google is making a lot of steps in the right direction -- I mean hey, they got to where they are now, right?

Thu Aug 31, 08:46:00 PM EDT  
Blogger Richard said...

Mr Anonymous, there's something familiar about your writing style. Perhaps I was on vacation too long?

Fri Sep 01, 12:59:00 AM EDT  
Blogger Richard said...

Dustin, you don't need to live in Maine to enjoy some delicious Maine Munchies. ;-)

Google is a fantastic technology company. They've built an impressive advertising platform and they seem to have fostered a unique culture of innovation. What they lack is robust customer service. You can't throw technology at that problem.

Fri Sep 01, 01:07:00 AM EDT  

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