Yahoo! Yodel Anecdotal Blog Response

Yahoo! mentioned the upgraded search marketing platform on its Yodel Anecdotal blog. I posted a comment:

Question about the new sponsored search: Will Easy Track still be an option? That’s a feature from the original Overture platform that’s superior to tracking options from Google AdWords. Please tell me that (or something like it) exists in the upgraded Yahoo! Search Marketing platform. Thanks.

I've found the Easy Track feature very useful for tracking Yahoo! Search Marketing ads. There was a response from Yahoo! today:

Richard: Yes, the Easy Track option will still be available in
the new system, but it will be called "Tracking URLs."

Nice to know the feature will remain in the upgraded version. Cool, too, that they responded to blog comments in a timely fashion.

Technorati tags: yahoo search marketing, yodel anecdotal blog, easy track, tracking urls, google adwords, overture