TRACK YAHOO SEARCH ADVERTISING
Use trackYahooPaidSearchHits.cgi to see which of your Yahoo Search
Marketing keywords are resulting in hits.
This free web analytics software will examine an Apache web server log
and will display hits generated by clicks on Yahoo Search Marketing ads.
Each hit from a Yahoo search ad will be displayed in a row with these columns:
The Yahoo Search Marketing Easy Track feature needs to be turned on
in order to track the search keywords and see the ad type.
Log in to your Yahoo Search Marketing account and click the ON button
for Easy Track from the Account Set Up page.
For upgraded accounts, turn on
Ad types will be A (Advanced Match), S (Standard Match) or C (Content Match).
- IP Address
- Ad Type
- Source of Hit
- Search Keywords
- Uses a demo log file created from excerpts of one of our actual log files.
We would never use our clients' logs.
For our clients, we provide an enhanced version of this script
where the IP address is clickable if the visitor viewed more
than a single page. Clicking the IP address opens a window
which displays the entire visit.
See a demo of the
to your machine.
Edit the line that reads:
so the CGI script will know where your Apache web server log file resides.
Also, edit the line that reads:
and fill in the domain name of your web server.
Upload trackYahooPaidSearchHits.cgi to a directory on your web server where you can run CGI scripts.
Change permissions to make the file executable (chmod +x or chmod 755).
If any of these instructions do not make sense, ask your webmaster or web hosting company
to handle this for you.
Or, contact us to become a client and we will
install this free web analytics software and other
custom search marketing reports on your site.
This free CGI script only works on web sites using the Apache web server on a UNIX platform.
It will parse a web server log that is in Apache combined log format.
The Yahoo Search Marketing Easy Track option needs to be turned on
(for upgraded accounts, turn on
The script is open source code.