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Wednesday, October 18, 2006

Boost AdWords Landing Page Quality Score

Google's looking for beta testers for a new Website Optimizer tool to test landing page variations. Looking at the demo, I think it yields clues as to what Google looks for when establishing Quality Score for a keyword ad. In the example of what to tweak, they look at these components of a page: heading, promotional text, primary image, call to action. In this case, the "call to action" is an "add to shopping cart" button at the bottom of the page. Whether or not you sign up for the demo, if you're advertising with Google AdWords, it's worth looking at the demo. Might help while tweaking AdWords landing pages to achieve a higher Quality Score (and therefore a lower CPC).

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