Google's New Landing Page Quality Score Algorithm
- Landing page quality is now relevant to contextual advertising
- Landing page quality evaluation algorithm has been "improved"
I'm more concerned about the improvements to the landing page quality evaluation algorithm and how that will impact search ads. The latest Inside AdWords blog post is rather vague stating that "there's no one-size-fits-all approach to best create landing pages. We therefore encourage you to focus on building landing pages that are best for your users, whether they come from AdWords or other sources." How does an algorithm determine what's best for a given advertiser's users? They aren't "users" anyway, they're potential customers. Only a potential customer knows if a landing page is useful for them. Is Google taking automation too far?
BTW, do you like how I've sprinkled some links in this post to the AdWords Help Custom Search Engine? These CSEs definitely are handy.
Technorati tags: google ads, inside adwords blog, landing page, quality score, search engine marketing, contextual advertising, sem, custom search engine