Why More Companies Will Now Notice Google AdWords Flaws
Today we were doing some experimentation at my firm, and we came across something very bizarre with Google AdWords. We were trying out Google’s new search query reports, which allow you to see the actual search queries searchers used to find your ad. This differs from the keyword reports in Google AdWords in that these reports show the actual queries versus the keywords that you establish in your ad groups.Readers of this blog have known about these problems for well over a year now. Consider the Google AdWords Budget Tip from March 2006 which mentions: "Google's expanded broad matching has gotten out of hand lately and can lead to ..." Seems like a good time to highlight posts since then that explain problems with AdWords broad match and how to deal with those problems:
December 2006 - Be Careful with AdWords Expanded Matching
March 2007 - AdWords Flaw Could Cost Small Business Millions
March 2007 - Solution to Google AdWords City Targeting Flaw
May 2007 - Top 5 Ways Ignorant Advertisers Lose Money to Google via AdWords
It's important to understand what you're buying when you enter keywords into the Google AdWords system. I hope these posts save people money. Caveat emptor!
Tags (made w/ TagBuildr because search marketing firms don't use Technorati Tags, right?): google adwords, search marketing, broad match, expanded matching, search query performance report