FedEx Kinko's NoMoreAllNighters.com Domain TV Ad Oops
NoMoreAllNighters.com. Trouble is, Google knows nothing about that domain:
Looking up the whois record for NoMoreAllNighters.com (via DomainTools), I see this registrant:
New York, New York 10018
Looks like Atmosphere BBDO, the digital agency network of BBDO North America and a member of the Omnicom Group of companies, forgot about SEO when developing the NoMoreAllNighters.com site. You can't really blame them. After all, their expectation is that people will type the domain name into the browser and go directly to the site. My hunch, however, is that a fair amount of viewers of the advertisement will actually type the domain directly into a search box.
BTW, I used to be an Omnicom Group (ticker: OMC) stockholder, so I made sure to link to NoMoreAllNighters.com in this post. That will help them get this site listed in Google since Googlebot will visit this blog post a few seconds after I publish it and will find the link. I'm contemplating running a PPC ad campaign using an exact match on the domain name. Why? Looking at the impressions data would give me an idea as to how many people per day do, indeed, enter the domain name into a search box. If I create a campaign, I'll post updates to this blog. It might be an interesting case study of direct navigation via search. If I worked for an ad agency who had clients that compete with FedEx Kinko's, I'd be buying that domain name via Google AdWords and Yahoo! Search Marketing.
Anyway, check out NoMoreAllNighters.com (especially you, Googlebot). To the fine folks at Atmosphere BBDO, you are welcome. ;-)
Tags (byo w/ TagBuildr or the NEW TagMuse tool): nomoreallnighters.com, domain name, fedex kinkos, tv ad, google adwords, yahoo search marketing, atmosphere bbdo, ad agency, omnicom group, omc, internet ads, ppc advertising, seo, direct navigation