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Monday, March 12, 2007

Do You Need Topic Ideas for Your Blog?

I mentioned the TagBuildr tool in Why Do Search Marketing Blogs Use Technorati Tags? Now, I'm working on a new mashup called TagMuse. It pulls together various Technorati data (popular searches, top tags, related tags) and builds a list of tags that could serve as ideas for a blog post. Much like keyword tools in the SEO/M world exist to help figure out keywords to use in content for SEO or PPC projects, this sort of a tool could help decide what content to write for blogs. Maybe an example will help. Currently, TagMuse shows these popular searches from Technorati:

technorati popular searches

Note that these tags are in bold: , , , , , , , , , . Those are search topics that are not top tags on Technorati. The other topics (, , , , ) have a high volume of blogs already with that tag. The idea, then, is to write about a topic that people are searching for but other bloggers haven't yet tagged as frequently. For instance, if I know something about Dell, I might choose that topic and hit the "Get Tag Ideas" button which will fetch related tags:

dell tags

In this example, I'm then selecting the following tags: , , , , , , . Hitting "Build Blog Tags" will output html I can cut-and-paste into my blog post. So, instead of writing a post and then appending tags when done, I'm starting my blog post with a list of tags that I know people are looking for. I can then write a blog post, specific to that topic. In this case, I might write about Dell Inspiron laptops. I do actually own one. I might find deals on the computers, write about issues with the hardware, do some research to see why people are searching for these keywords, etc.

The point is to use data from Technorati to help bloggers figure out topics to write about. So, please give TagMuse a spin and let me know what you think.

Apogee Tags: , , , , ,


Blogger Fritz said...

I frequently use Technorati "Popular Searches" (along with Google Zeitgeist and similar tools from the other SEs) when I need ideas to blog about, but your idea to mate it with popular tags and then generate tags for you to seed a post is brilliant.

Where's your Digg button so I can Digg this article?

Tue Mar 13, 07:02:00 PM EDT  
Blogger Richard said...

Thanks, Fritz! I thought it would be a useful tool. Glad you like it.

Regarding Digg, I'm happy to have people Digg my content on their own but I choose not to promote Digg. The Digg "community" seems anti-SEO. See these posts to see what I mean. BTW, thanks for the Digg. ;-)

Wed Mar 14, 09:47:00 AM EDT  
Blogger Fritz said...

Yeah, I've learned to downplay any talk of SEO. People think of it as spam.

Wed Mar 14, 11:50:00 PM EDT  

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