Not About Pixel Advertising
I realized lately that it's time to update the Apogee Weblog description. When I started blogging a little over a year ago, I was researching pixel advertising. I haven't written a blog post on pixel ads since "Pixel Advertising is Dead. Done. Over. Or is it?" on October 14, 2006. Yep, time to scrub pixel advertising from this blog description:
Apogee Tags (sort of like Technorati Tags - byo w/ TagBuildr): pixel advertising, ppc ads, pay per click fraud, google adwords, yahoo search marketing, apogee weblog, blog description
Blog for Apogee Web Consulting LLC. Topics covered include search engine marketing, small business growth, web analytics, pixel advertising and other topics relevant to our business.Most of the work I do on a day-to-day basis involves pay per click advertising. If you look at my recent blog posts:
- Google AdWords Tip: Direct Navigation via Search
- Yahoo! has Nasty Sausage Ingredients
- PPC Tip: Don't Mix Contextual Ads and Search Engine Advertising
- Who Broke Google AdWords?
Blog for Apogee Web Consulting LLC. Topics covered include search engine marketing and pay per click advertising strategies.Going forward, I plan to go into detail on various Google AdWords tips, talk more about what's happening with click/distribution fraud and provide more free tools. I'm sure I'll meander a bit, too, but I'll try to keep the meandering on the TagMan game blog. ;-)
Apogee Tags (sort of like Technorati Tags - byo w/ TagBuildr): pixel advertising, ppc ads, pay per click fraud, google adwords, yahoo search marketing, apogee weblog, blog description
4 Comments:
I think pixel ads are still alive and well. Until someone builds a "How to set up a pixel ad site" tutorial, I think we will still see it in reappear in various forms. I had never seen that 6M dollar cube before today. I guess when that gets filled they can step it up to the 20M dollar icosahedron...
Hi Brian. I'm not aware of any pixel ad sites that are selling significant amounts of pixels. Even Pixelotto, the sequel by Alex Tew, the creator of the original Million Dollar Homepage, doesn't appear to be faring well. Pixel ads might be alive but I don't think they're doing well. Do you know of a pixel advertising site that is doing well?
Hi Richard, I'm not aware of any sites that are successful just for their pixel ads (like the million dollar homepage was), that strategy probably won't work anymore since its initial success was likely due to its novelty. Instead of making that feature the main draw of the site, I have seen sites that have incorporated the pixel strategy as one piece of their overall ad strategy (in addition to cpm, adsense, affiliate links, etc), diversifying their ad mix and offering their users a fun way to support the site, but not attempting to use it as a way to say "come look at my pixel ad site". The implementations are usually smaller, (typical banner/ad size) and tucked into the site similar to how people arrange their google ads, to complement the content instead of BEING the content.
Absolutely, Brian. I think that if pixel advertising has a future, it has to be an alternative to contextual advertising. It's not sustainable in standalone form. Perhaps a pixel ads widget would gain some traction?
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