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Tuesday, February 27, 2007

Not About Pixel Advertising

I realized lately that it's time to update the Apogee Weblog description. When I started blogging a little over a year ago, I was researching pixel advertising. I haven't written a blog post on pixel ads since "Pixel Advertising is Dead. Done. Over. Or is it?" on October 14, 2006. Yep, time to scrub pixel advertising from this blog description:
Blog for Apogee Web Consulting LLC. Topics covered include search engine marketing, small business growth, web analytics, pixel advertising and other topics relevant to our business.
Most of the work I do on a day-to-day basis involves pay per click advertising. If you look at my recent blog posts:
...they're mostly about PPC ads. So, I've updated this blog's description to be more concise and a more accurate reflection of recent blog topics:
Blog for Apogee Web Consulting LLC. Topics covered include search engine marketing and pay per click advertising strategies.
Going forward, I plan to go into detail on various Google AdWords tips, talk more about what's happening with click/distribution fraud and provide more free tools. I'm sure I'll meander a bit, too, but I'll try to keep the meandering on the TagMan game blog. ;-)

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Blogger Brian Laks said...

I think pixel ads are still alive and well. Until someone builds a "How to set up a pixel ad site" tutorial, I think we will still see it in reappear in various forms. I had never seen that 6M dollar cube before today. I guess when that gets filled they can step it up to the 20M dollar icosahedron...

Sun Mar 04, 03:39:00 AM EST  
Blogger Richard said...

Hi Brian. I'm not aware of any pixel ad sites that are selling significant amounts of pixels. Even Pixelotto, the sequel by Alex Tew, the creator of the original Million Dollar Homepage, doesn't appear to be faring well. Pixel ads might be alive but I don't think they're doing well. Do you know of a pixel advertising site that is doing well?

Mon Mar 05, 07:05:00 PM EST  
Anonymous Brian Laks said...

Hi Richard, I'm not aware of any sites that are successful just for their pixel ads (like the million dollar homepage was), that strategy probably won't work anymore since its initial success was likely due to its novelty. Instead of making that feature the main draw of the site, I have seen sites that have incorporated the pixel strategy as one piece of their overall ad strategy (in addition to cpm, adsense, affiliate links, etc), diversifying their ad mix and offering their users a fun way to support the site, but not attempting to use it as a way to say "come look at my pixel ad site". The implementations are usually smaller, (typical banner/ad size) and tucked into the site similar to how people arrange their google ads, to complement the content instead of BEING the content.

Fri Apr 13, 06:32:00 PM EDT  
Blogger Richard said...

Absolutely, Brian. I think that if pixel advertising has a future, it has to be an alternative to contextual advertising. It's not sustainable in standalone form. Perhaps a pixel ads widget would gain some traction?

Tue Apr 24, 09:35:00 AM EDT  

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