Sprint Dropped the Ball with Super Bowl Ad
In Super Bowl Commercials Preview, I said:
Looking at the results for a connectile dysfunction search, I don't see Sprint.com in either the natural or paid sections:
Oops! Doesn't that seem odd to have invested millions of dollars in a Super Bowl commercial and to have created a new keyword phrase specifically for that ad but not consider that people would search for that keyword phrase? Makes even less sense since they are, obviously, running a PPC advertising campaign in conjunction with the Super Bowl TV ad campaign. To make matters worse, one of the top natural results is from a Sprint users group where someone is complaining that: "Sprint has been unable to help, does anybody have a solution or possible solution for my CD problem?" Double oops! Connectile dysfunction, indeed.
Tags (make your own with TagBuildr): superbowl commercial, connectile dysfunction, super bowl ad, sprint mobile broadband, search engine marketing, ppc advertising, google adwords, tv commercials, television ads
I'll also be curious to see if any advertising firms were clever enough to either build a site or optimize an existing site for keywords related to their Super Bowl ads. Will their be spikes in keyword searches via search engines like Google due to Super Bowl ad content? If so, who will benefit? I'll also be expecting to see some interesting PPC ads on Google (and perhaps Yahoo) that tie in to Super Bowl commercials.I thought the Sprint ad about "Connectile Dysfunction" was clever. I was sure I'd see Sprint represented either in the natural results or the paid results on Google for this new phrase they'd invented for their ad campaign. They are running PPC ads. For example, for a Google search on super bowl commercials, I saw this ad:
Looking at the results for a connectile dysfunction search, I don't see Sprint.com in either the natural or paid sections:
Oops! Doesn't that seem odd to have invested millions of dollars in a Super Bowl commercial and to have created a new keyword phrase specifically for that ad but not consider that people would search for that keyword phrase? Makes even less sense since they are, obviously, running a PPC advertising campaign in conjunction with the Super Bowl TV ad campaign. To make matters worse, one of the top natural results is from a Sprint users group where someone is complaining that: "Sprint has been unable to help, does anybody have a solution or possible solution for my CD problem?" Double oops! Connectile dysfunction, indeed.
Tags (make your own with TagBuildr): superbowl commercial, connectile dysfunction, super bowl ad, sprint mobile broadband, search engine marketing, ppc advertising, google adwords, tv commercials, television ads
posted by Richard at 9:08 PM
2 Comments:
I located this just now... HTH!
http://powervision.sprint.com/mobilebroadband/getthecure/
Hello one of the Sprint employees on a 144.226.*.* IP address. Well, at least you're clued in enough to use Google Blog Search to see what the reaction is to the Sprint Super Bowl ad.
I note, too, that Sprint is now running PPC ads for the "connectile dysfunction" keyword. I'd say Sprint recovered their own fumble.
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