Super Bowl Commercials Preview
Via TechCrunch, I see that Technorati is one of six web 2.0 startups to run their own Super Bowl XLI ads, on YouTube. The Technorati ad promotes their new WTF feature (I previously mentioned that here). In the above image, notice the flame icons. Any search that has the icon has a corresponding WTF blurb. Somehow it seems ironic that there's no WTF blurb for the Web 2.0 search.
Anyway, I'm looking forward to the commercials. I'll be curious to track reactions to the commercials online. I'll also be curious to see if any advertising firms were clever enough to either build a site or optimize an existing site for keywords related to their Super Bowl ads. Will their be spikes in keyword searches via search engines like Google due to Super Bowl ad content? If so, who will benefit? I'll also be expecting to see some interesting PPC ads on Google (and perhaps Yahoo) that tie in to Super Bowl commercials. Perhaps there'll be some savvy competitors who launch PPC advertising campaigns today, on Super Bowl Sunday, to take advantage of traffic from television ads they didn't even create.
NOT Technorati Tags (make your own with TagBuildr): super bowl commercials, advertisements, tv advertising, television ads, supervote, youtube videos, nfl football, live blogging, superbowl sunday, technorati wtf