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Sunday, February 04, 2007

Super Bowl Commercials Preview

As a part of its Super Bowl '07 coverage, Advertising Age has a list of this year's Super Bowl ad buyers. Youtube will have Supervote after the game, a Super Bowl commercial wrap up. I think live blogging about the Super Bowl commercials will be interesting. SuperAdFreak has organized an impressive roster of bloggers who will be live blogging the ads. I'm curious to see if the Technorati top searches will reflect what's happening with the Super Bowl. I do see that Super Bowl is currently one of the top searches:
technorati top searches
Via TechCrunch, I see that Technorati is one of six web 2.0 startups to run their own Super Bowl XLI ads, on YouTube. The Technorati ad promotes their new WTF feature (I previously mentioned that here). In the above image, notice the flame icons. Any search that has the icon has a corresponding WTF blurb. Somehow it seems ironic that there's no WTF blurb for the Web 2.0 search.

Anyway, I'm looking forward to the commercials. I'll be curious to track reactions to the commercials online. I'll also be curious to see if any advertising firms were clever enough to either build a site or optimize an existing site for keywords related to their Super Bowl ads. Will their be spikes in keyword searches via search engines like Google due to Super Bowl ad content? If so, who will benefit? I'll also be expecting to see some interesting PPC ads on Google (and perhaps Yahoo) that tie in to Super Bowl commercials. Perhaps there'll be some savvy competitors who launch PPC advertising campaigns today, on Super Bowl Sunday, to take advantage of traffic from television ads they didn't even create.

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Blogger adverlicious said...

Richard, perhaps my collection of 40+ online (not television) Super Bowl and Super Bowl-related ads might be of interest?

Super Bowl XLI online ad collection

While they're all interesting on some level, I'm overall disappointed about the generally low production values and poor online/offline integration. As of 2007, the Super Bowl is clearly a very TV-centric event with the online channel, at best, an afterthought!

Your thoughts?

Sun Feb 04, 10:56:00 PM EST  
Blogger Richard said...

Looks interesting. Where are you getting your ad data from? Also, I didn't see where on to post a comment.

Sun Feb 04, 11:25:00 PM EST  

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