Howto: Track Google Content Ads Traffic
What you need to do is extract the "url=" piece of the query data and then urldecode it:
That's how you can see where the actual paid click came from. No, you don't want to do this manually. Try our free, open source Google AdWords Content Ad Tracking Tool. If you're buying pay per click ads via AdWords and have the Content network enabled, it's crucial to know where your clicks are coming from. If you don't like the sites displaying your ads, you can block them with the site exclusion tool. Pity the tool doesn't work for the Search network. But, that's another story about garbage traffic on the AdWords Search network...
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