Alarming Stat for Google AdWords Advertisers
If you look closely at the information.com traffic rank, you'll see this data in the "Where do people go on information.com?" section:
- searchportal.information.com - 91%
- sp2.information.com - 8%
- information.com - 1%
- sp7.information.com - 1%
Since Google is not dealing with this fraudulent situation in an appropriate manner (how much of their PPC revenue comes from this partnership?), I feel compelled to warn AdWords users. I'm a frequent contributor to the AdWords Help groups. I post there as Rich@Apogee. I'll repeat my suggestions from my last post which provides a detailed timeline related to this parked domain on Search network problem. Do one of the following:
- Turn off the Search network entirely
- Lower bids to stay out of the top 5
- Split ads into 2 campaigns: Google only w/ normal bids + Search network w/ lower bids
- Request Google block *.information.com + *.domainsponsor.com
We've found that AdWords ads showing on parked domain name pages often receive clicks from well-qualified leads within the advertisers' markets. As a result, the return on investment for these pages can be comparable to that of search pages.That's a pretty weak argument, IMHO. If I'm buying search engine advertising, I want my ads to display next to genuine search results, after someone has actively typed keywords into a search box. I don't want to pay for ads that originate from a parked domain that happens to have a search box or for some other reason is deemed equivalent to a search engine.
I'd like to thank Loren Baker for publishing Google AdWords & Domain Parking : Garbage Paid Search, Jeremy Luebke for publishing Google Domain Parking Arbitrage and Jennifer Laycock for publishing The Problem With Syndicating Paid Search Ads. I believe this is an important issue and I appreciate them getting the word out. Because of their posts, this story was on Techmeme and Megite yesterday and people submitted my last two posts to Digg: Is Google Partnered with Spammers and Google Partners with PPC Spammers. Hopefully, the increased awareness of this issue will save some AdWords customers both time and money.
Apogee Tags (created with TagBuildr): google adwords, domain parking, adsense for domains, search engine marketing, ppc advertising, pay per click fraud, alexa traffic rank, searchportal.information.com