Yahoo! and Google Both Suck
Both Yahoo! and Google are great companies (I don't really think they both suck - they're just both acting that way right now.) Currently, Google has the best advertising platform online. Yahoo! is building (re-building Overture?) a similar platform. Yahoo! also owns some fantastic social media properties like Flickr and del.icio.us. While on the topic, have you tried a game of Flickr TagMan or del.icio.us TagMan? The problem for Yahoo! is that it does not matter if they build a comparable or even a better advertising platform than Google if they don't have the search traffic to monetize. Yahoo! needs to take market share away from Google. I actually think they can do this.
In Google Concedes Yahoo has the Answers (posted on 11/29) I suggested a couple of ways Yahoo! could leverage its del.icio.us social bookmarking service to differentiate its core search product from Google's. That blog entry had quite a few visits from corporate Yahoo! IPs. I wonder if they concur with some of those thoughts. More recently, VC Fred Wilson wrote a post on 12/7 where he suggests using del.icio.us as the foundation for a killer social search engine.
I'm beginning to think that Google is about technology and algorithms whereas Yahoo! is about people and social media. If Yahoo! wants to beat (or at least compete) with Google in the realm of search (and it has to because that's where the money is right now) then it needs to leverage its core strengths rather than trying to imitate Google's.
BTW, notice that someone from Yahoo! posted a comment on my last blog post about the lack of comments on Google corporate blogs? No, Yahoo! doesn't suck. Neither does Google.
Technorati tags: google adwords, yahoo search marketing, matt cutts, jeremy zawodny, ie7, microsoft, ppc advertising, del.icio.us, flickr, social media