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Wednesday, October 22, 2008

Harvard Professor Says What Apogee Weblog Readers Already Know

Yesterday, via Domain Name News, I read this post: Harvard Professor Says Google is Profitting From Typo Squatting. Readers of Apogee Weblog have been aware of this issue for years. For instance, read this 2007 post for more details: How Google Uses Fake Searches Click Fraud to Hide Typosquatting Revenue. I'm still waiting for Google to do the right thing and route *all* parked domain traffic (typosquatting and legitimate) through a separate ad network. This is the kind of option Google advertisers should be given:

google adwords parked domains network

If you want more details about the issue of Google deriving revenue from typosquatting, read these previous Apogee Weblog posts:


Anonymous Anonymous said...

I know its not as easy or as transparent for new users as the method you're suggesting, but you can very easily turn off the "domain network" by going into "Site and Category Exclusions" and checking the "Domain Ads" box and then clicking "save".

Thu Oct 23, 11:20:00 AM EDT  
Blogger Richard said...

Yes, that's a good point. Don't you think it's odd, though, that this "domain network" is actually routed through *both* the existing search and content networks? I've been advising clients to block parked domains using the method you described.

Ideally, though, I'd want to keep this traffic but manage it separately from either search or contextual advertising. Since that's not possible, I find it's safer to simply block the traffic. That's not an ideal solution for domainers or advertisers, however.

Thu Oct 23, 02:37:00 PM EDT  
Anonymous Anonymous said...

I absolutely agree, Google doesn't make it as easy as it should be. But we lost thousands of dollars on domain ads over the past few years (before you could turn them off), so I guess I'm just glad the option is there at all.

I'm more frustrated with the lack of clarity with the QS. We had new campaigns receiving "Good" for 2 weeks with low bids, then one day our landing page is deemed "not relevant" and it drops to 1/10. Our "Front page bid", which is the renamed "min bid" (it functions in the same way), went up to $10, and no specific explanation was given for what it was about our page that wasn't relevant. We had a good conversion rate, meaning people must have liked the user experience...

Thu Oct 23, 04:43:00 PM EDT  
Blogger e-Patient Dave said...

So, are you gonna contact the professor and get quoted as an authority??

Fri Nov 21, 11:26:00 PM EST  

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