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Monday, September 29, 2008

financialservices.house.gov - Why No PPC Ads?

financialservices.house.gov is the site where people can go to see the bailout bill text. Recognizing that many people type domain names into search boxes, it was interesting to see the financialservices.house.gov domain name at the top of the Google Hot Trends list yesterday (I like to see the top 25 charts on one page via TagTrends):

financialservices.house.gov search trend

Knowing people are searching for that domain name to find out details of the economic bailout bill, coupled with the fact that the presidential candidates are actively buying PPC ads on the issues, I wonder if we'll start to see some PPC ads on a Google search for financialservices.house.gov? As of this morning, I don't see any PPC ads for that particular search:

financialservices.house.gov Google search - no PPC ads

That's clearly a missed opportunity!

Related Post:
3 Secret Tools for Presidential Election Advertising Campaigns

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